ShoeBlogging

Zappos.com

The online shoe retailer Zappos.com is one of the largest and most popular shoe selling sites in the world.  In business since 1999, they have grown from a tiny online facility to order a pair or two of shoes to a massive force in the internet retailing business.

The shoe industry is a $40 billion dollar a year area and Zappos.com has certainly tapped into that market with zeal.  Using an event from the owners life when he attempted to buy a pair of shoes from a local retail outlet, the company built a solid plan to make the splash in the industry and they continue to do so to this day.

The only true downfall to this company is the landing page.  While you can tell that a lot of work has been put into it, many people will find it too “busy” for their tastes.  Zappos.com has tried to cram all the information possible into one homepage and it appears to be a bit much.

That can be forgiven when you figure in the functionality of the site itself and the wonderful customer service that this company provides.  The first thing that greets you at Zappos.com is the free shipping both ways return policy.  Not only will they offer you a full 365 day return but you will not have to pay shipping on the purchase.  This is coupled with the 110% price protection plan that they now have in place.

Searching for a specific kind of shoe is very simple with Zappos.com.  First off you have click links that go by style, such as boot, sandal and so on.  This will bring up the entire inventory for this category.

If that is not your cup of tea then you can search by brand.  Zappos.com carries over 500 brands of shoes.  This search will produce a massive amount of hits and you may find it too daunting a task to search in this manner.

One of the nicest features is the advanced search features.  One can narrow the field by a specific size, width and so on when searching for shoes through Zappos.com.

There are few places that will top this site in the way of shoe sales.  Not only are they the most comprehensive listing and retailer but they actually care about the customers they have.  Phones are open 24 hours a day and 7 days a week for questions and concerns.  The site is certified hacker safe and is tested on a daily basis as such.