Play ACBC

Wednesday, 27 February 2019 14:04

Select Skin and Sole and close the zipper.

Your Shoes Are Ready!

Just mix and match 5 soles with 60 skins to make 300 combinations that fits any occasion.

Sounds good? Oh yes! That exactly what I said when I met this innovative shoe company last September in a shoe fair in Milan.

The journey of this idea starts at 2015 when 2 Italian expats, one in Shanghai (Gio Giacobbe), one in London (Eduardo Iannuzzi) partner up to build the world’s most innovative shoe brand.

In 2017 the idea took a big boost when Giulio Corno, owner of Triboo Spa, a large Italian digital company, becames a partner and the whole team was back in Italy, Milan, to make it happen.

Actually, the innovation of this idea is not just the easy way to achieve infinite combinations.

By sharing a sole with different skins, this patented footwear is designed to improve your commuting and travelling performance.
That means, 70 % of weight saved and 80 % of saved space when you are travelling.
Leave for your trip with your ACBC shoes and bring with you one or two flat skins, like t-shirts.
Lucky one, you are ready for any occasion!

I am also impressed that every skin has built-in zipper guard microfiber flaps that protect the foot from scratching against the zipper( interchangeable and waterproof).

All their skins and soles are unisex. Every skin and sole style has a full-size range from EU size 36 to EU size 47.
At the end of the sole’s lifecycle recycle your skins with a new sole.

The average cost of an ACBC shoe is 100 Euros, considering that the average cost of a sole is 50 Euros and the average cost of a skin is 50 Euros; not really expensive if you think of their innovation and quality.
I found also very fanny at their platform www.acbc.com, the 3d configurator that I spent about 15 min playing, combine soles, skins and colours.

Usually, I am speaking about nice shoes but this time I made it for those brilliant ones.