This year 104 million shoppers started their fashion searches on Lyst.
We analysed the data; crunching the queries, page views and sales metrics across six million fashion products from over 12,000 online stores, alongside the global media coverage and social media mentions generated by the year’s biggest brands and trends.
From streetwear to spider brooches, Timothée Chalamet to Tevas, here’s what was trending in 2019.
BREAKOUT SHOE BRAND
To name the breakout brands of the year, we monitored labels that showed the biggest spikes in interest over the course of 2019.
BOTTEGA VENETA Daniel Lee’s takeover turned Bottega Veneta into one of the most talked-about fashion brands of the year, inspiring the creation of the popular Instagram fan-account @newbottega.
Demand for the label’s accessories spiked 53% this year.
Bottega Veneta climbed 21 places in the Q3 Lyst Index hottest brands ranking, entering the list for the first time.
VIRAL VETEMENTS HUG ME BEAR SLIPPERS
After their release in September, there was a 118% increase in searches for Vetement’s Bear Hug Slippers, which quickly sold out across multiple retailers.
TEVA SANDALS Searches for Teva increased 65% over the second quarter of 2019.
The brand’s sporty sandals saw a 78% spike in demand in April following a collaboration with Anna Sui.
CLOGS Maria Grazia Chiuri kick-started the revival of clogs when she presented the “Diorquakes” on the runway.
Searches for chunky wooden shoes peaked in June.
JELLY SHOES Searches for jelly shoes significantly rose in April, seeing an 82% increase month on month.
DR. MARTENS Searches for Dr. Martens boots increased 88% year on year, inspiring a range of similar styles to trend across all price points.
WORLD'S MOST WANTED SHOE
To name and rank the world’s most wanted products, we monitored the spikes in social mentions, product tags, searches and sales throughout 2019.
-BOTTEGA VENETA Stretch Sandals Barely-there sandals were a huge trend this year, and Bottega Veneta’s version was in high demand all summer. Searches spiked in July, increasing 471%
SNEAKER OF THE YEAR
The hottest sneaker of the year is based on a total volume of search and sales demand worldwide.
The Alexander McQueen oversized sneakers topped the list of Hottest Women’s Products in the first quarter of 2019.
Searched every two minutes on Lyst, they were the brand’s bestselling product this year.
SACAI X NIKE The release of the second set of Sacai x Nike LDWaffle sneakers in September sparked a 344% rise in searches for the collaboration.
REFORMATION X NEW BALANCE Reformation partnered with New Balance for its first sneaker collaboration, reinventing the brand’s 574 and X-90 styles. With new colourways and the use of more sustainable materials, the sneakers were one of the hottest collaborations this fall.
RICK OWENS X BIRKENSTOCK Searches for Rick Owens x Birkenstock increased 400% in April following the second drop of the collaborative SS19 collection, with many pieces promptly selling out.
HOW WE SHOPPED
2019 saw a 255% increase in traffic to luxury resale products on Lyst. According to a Thread Up report, 26% of luxury shoppers now buy second-hand clothing. Another report by TheRealReal notes that 32% of shoppers see second-hand shopping as a replacement for fast fashion, with Gucci, Louis Vuitton, Chanel, Prada and Hermes being the most-wanted brands.
Now valued at $1 billion, the rental market is projected to account for a revenue of $1.9 billion by the end of 2023. According to Mintel’s Sustainability Report, over half of millennials have already either rented fashion or considered doing so. Renting clothes is getting easier, with more brands and retailers such as Urban Outfitters, American Eagle, Ann Taylor, and Bloomingdale’s now allowing their customers to do so.
In May a technology executive spent $9,500 on a virtual dress to be worn in a “photoshoot” using augmented reality. Gucci and Nike started using AR technology to allow shoppers to virtually “try on” their clothes and shoes. Brands such as New Balance and Gucci continued to target the gaming market with branded products for personal avatars.
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