”Viva Magenta” is a deeply brave and fearless red shade with undertones of pink and purple
that demonstrates a new signal of strength.

It's the perfect colour for making a bold statement to turn heads, whether you use it as an accent colour or make it the star of the show. 
The hue was already apparent on the runways back in September and October, where designers used the vibrant colour in clothes, bags, and shoes.

It was just one shade in a bold palette that also included a reprise of this year’s hot pink, plus hints of royal purple (another colour trend for 2023), grass green and lavender.

In real life, the colour translates to more opportunities for intentional statement dressing using one or two bright pieces here and there or going full Valentino Pink with a head-to-toe monochrome magenta look.