#RESTARTTOGETHER: A success exceeding expectations.

 #restarttogether worked.
MICAM, the International Footwear Exhibition, MIPEL, the event dedicated to leather goods and accessories, and THE ONE MILANO SPECIAL FEATURED BY MICAM, the Haut-à-Porter Exhibition, closed after three days, with all three events attracting a large number of trade visitors and dealers.
Over the three-day period (Sept.19th-21), a total of 22,274 trade visitors were able to peruse the products offered by the 735 companies exhibiting at the three events.
Among the stands there was an evident desire to experiment, with many companies focussing on new designs, new materials, and new shapes and colours, proving just how important the occasion is in presenting the market with innovative content and products.
Apart from making it easier to do business, the return to a "live" format was met with enthusiasm on the part of manufacturers and buyers who were happy to be able to meet in person again and to conclude deals after feeling for themselves the quality of the products on display.
This exhibition marks the footwear ‘renaissance’.
The real protagonists were the exhibitors who once again believed in the event.
Seeing in their eyes the light and the enthusiasm of those who are finally beginning to put a difficult situation behind them is priceless.
MICAM reaffirms its strategic role for the entire sector as a hub for relaunching businesses, strengthening its presence and competitiveness in international markets. A positive trend is also confirmed by the numbers which, after the crisis in 2020, see both industrial production (+ 13%) and turnover (+ 22%) increasing in the first half of the year.
See you at MICAM 93 on February 20th-23th!!
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My name is Anastasia and I was born with the love of shoes in my blood.

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