Micam fair as a blogger

Micam fair as a blogger

A shoe fair from another point of view.
Milan 17th -20th September

 I am not afraid to change and that is leading me to new beginnings.

It was the first time in my career that I went to a shoe fair with the identity of a blogger and not of a shoe designer. Completely out of my comfort zone, with very mixed feelings and the work that I had to do was completely different.

As a shoe designer, my interest for trends and styles was similar with the style of my clients. This time I was completely free to explore all the different types of shoes, to discuss for collaborations and to introduce myself as a blogger.

Every beginning seems to be difficult but I am planning to enjoy this journey.

Micam is the no.1 event for all professionals in the shoe industry with an attendance of almost 50,000 visitors. It is organized twice a year in Milan and the exibited shoes correspond to the collections that will end up in stores… a year later.

In this shoe fair, to support the Italian manufacturing industry, the historic companies of Fendi, Salvatore Ferragamo, Gucci, Prada and Tod’s, were joined by important brands new to the event, such as Giorgio Armani, Jimmy Choo, Dolce&Gabbana, Sergio Rossi and Ermenegildo Zegna.

With 7 huge halls and 1,400 exhibitors, my precious shoes were hiding in every corner and a simple visit turned into a marathon to cover each section and not miss anything.

I can't wait to share with you all the information that I took from the fair!

Photos by  themicam.com

  • MICAM 2470
  • MICAM 2445
  • MICAM 7605
  • MICAM 7600
  • MICAM 6525
  • MICAM 6782
  • MICAM 6457
  • MICAM 2509
  • MICAM 2506
  • MICAM 2470
  • MICAM 2445
  • MICAM 7605
  • MICAM 7600
  • MICAM 6525
  • MICAM 6782
  • MICAM 6457
  • MICAM 2509
  • MICAM 2506
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